From today, the European Tyre and Rubber Manufacturers’ Association (ETRMA) will be known as Tyres Europe, a new identity that reflects “a clear, tyre-focused mandate to promote a competitive and innovative European tyre manufacturing industry, advancing a safe, smart and sustainable mobility.” The association’s Board has also elected Livio Magni (Pirelli) to the position of President and Paolo Pompei (Nokian Tyres) as Vice-President for a two-year mandate.
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