Hankook Tire has entered a new multi-year sponsorship with TGL presented by SoFi. It will be the Official Tire Partner and latest Founding Partner of the primetime team golf league. Hankook Tire said the TGL partnership, negotiated by ANC, includes co-branded integrations across broadcast and in-venue displays. It launches with TGL’s second season on Sunday, Dec. 28, on ABC.
“Joining at this foundational stage is a proud moment,” said Rob Williams, president of Hankook Tire America. “We see this as more than a partnership. It’s a shared ethos to innovate and push the boundaries of our respective industries, where technology and passion combine to create something truly unique for customers and golf enthusiasts around the globe to experience and enjoy.”
Hankook Tire and TGL Partnership
TGL is a tech-driven golf league, blending advanced technology, data, and live action inside a high-tech arena. Teams of golf’s biggest stars compete in this format.
“We’re continuing to add to the broad spectrum of new global sponsorship partners, including Hankook Tire as our latest Founding Partner,” said Jason Langwell, chief revenue officer of TMRW Sports, parent company of TGL. “We’re eager to work with Hankook on innovative broadcast integrations within TGL’s matches that will be unveiled this season.”
The partnership runs through Sept. 30, 2028. It includes integrations in TGL match broadcasts, national ad placements, broadcast-visible materials, digital and social content, and in-venue hospitality experiences.
Other Founding Partners include Best Buy, Businessolver, Genesis, and Shriners Children’s. SoFi serves as Presenting Sponsor and Naming Rights Sponsor for the SoFi Center.
