Yokohama Rubber has renewed its official partnership with the Association of Tennis Professionals (ATP) and will remain the ATP Tour’s Official Tire Partner (Gold Partner) through 2028. Yokohama became the ATP Tour’s first Official Tire Partner in 2024.
Under the renewed agreement, Yokohama will sponsor five tournaments in Italy, Spain, Germany and Monaco. That includes the ATP Finals, the season finale featuring the top eight singles players and doubles teams.
As the ATP Tour’s Official Tire Partner, Yokohama will receive on-court visibility with the Yokohama logo at sponsored events. The Yokohama logo also will appear on ATP Tour social media channels and its official website.
Yokohama will serve as the new official partner of the ATP Tour’s “Hot Shot of the Month,” a digital feature that lets fans vote for their favorite shot from tournaments held each month.
The post Yokohama Rubber Extends ATP Tour Deal Through 2028 appeared first on Tire Review Magazine.
