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Yokohama outlines 2026 motorsports activity plan

Yokohama Rubber has confirmed an extensive and globally focused motorsports activity plan for 2026, underlining the strategic role competition plays in strengthening its...

Gregorio Borgo promoted within Yokohama global leadership amidst significant reshuffle

Having previously been the first European president and CEO of Yokohama Europe, Gregorio Borgo has been named managing officer of the global The...

Yokohama reports record sales and profit in 2025, raises targets

The Yokohama Rubber Co. Ltd. has reported its fifth straight year of sales and profit growth in 2025, with sales and profit both...

Yokohama tyres OE on Mitsubishi and Subaru SUVs

Yokohama Rubber Co. Ltd. has begun supplying its Geolandar SUV tyres as original equipment (OE) to Mitsubishi Motors Corporation (hereafter, Mitsubishi Motors) for...

Yokohama executive focuses on Asia management

On 30 January 2026, The Yokohama Rubber Co. Ltd. announced made the following senior management change, which is effective as of 1 February...

Yokohama becomes American Off-Road Racing Championship supporting sponsor

Yokohama’s US tyre sales subsidiary has become a supporting sponsor of the American Off-Road Racing Championship (AORC), launched in the United States in...

Yokohama Geolandar X-CV tyres win North American OE fitment on Toyota bZ

Yokohama has begun supplying its Geolandar X-CV tyres as original equipment for the Toyota bZ, the North American model of the bZ4X electric...

Yokohama considers closure of Salem, Virginia plant, cuts 392 jobs

Yokohama Tire is considering the closure of its tyre manufacturing plant in Salem, Virginia, USA and has already announced plans to significantly reduce...

Yokohama OE on Toyota’s new GR Yaris

Yokohama is supplying its ADVAN Sport ZPS (Zero Pressure System) tyres as original equipment (OE) to Toyota Motor Corporation for the new GR...

Yokohama: Advan V61 tyres on new RAV4

The Yokohama Rubber Co., Ltd., has announced that it is supplying 235/65R17 104H and 235/60R18 103H ADVAN V61 tyres as original equipment (OE)...

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