Yokohama’s US tyre sales subsidiary has become a supporting sponsor of the American Off-Road Racing Championship (AORC), launched in the United States in 2026 as the premier desert off-road racing series in North America. As part of the agreement, Yokohama Tire Corporation (YTC) will supply competitors with Yokohama Rubber’s Geolandar tyres for SUVs and pickup trucks.
AORC has been created through a partnership between Unlimited Off‑Road Racing (UNLTD) and the Best in the Desert Racing Association (BITD), bringing together several prestigious events, including BITD’s long‑running Best in the Desert series and UNLTD’s iconic Mint 400. The five‑round championship will be contested on demanding desert courses across the United States, starting with the Parker 400 in Arizona in January. YTC will provide marketing and motorsport support throughout the season.
Yokohama will also supply race‑spec tyres derived from its Geolandar M/T G003 and Geolandar SD ranges. The programme supports Yokohama’s YX2026 strategy, which focuses on strengthening its premium tyre brands through motorsport participation.
