WhatTyre.com, which is known for its independent tyre comparison platform and annual WhatTyre Buyer’s Guide, gained a significant competitive edge by integrating the European Product Registry for Energy Labelling (EPREL) into the unique Tyrepedia database that powers the system. Covering hundreds of thousands of stock-keeping-units (SKUS) from 700 brands, Tyrepedia already powers WhatTyre’s proprietary Tyrescore algorithm, delivering transparent and accurate product comparisons based on objective data. By incorporating EPREL’s standardized data on fuel efficiency, wet grip, and noise levels, WhatTyre can enhance its dataset with regulatory-compliant metrics, ensuring consumers access trusted, verified information. This move not only strengthens WhatTyre’s reputation for impartiality but also aligns with EU tyre labelling regulations, making it a go-to resource for informed purchasing decisions across Europe.
But it doesn’t end there. WhatTyre’s unique Tyrescore algorithm starts by evaluating tyres based on mandatory EU tyre label data, gradings wet grip, fuel efficiency (rolling resistance), and external noise. The latest labels also indicate if a tyre has the three-peak-mountain-snowflake (3PMSF) symbol for winter traction. From here, letter grades are converted to numerical scores, weighted in favour of wet grip and fuel efficiency. This data is then cross-referenced with thousands of magazine tyre tests as well as OE and ESG data. In short, no site is comparing tyre performance using objective data as thoroughly as WhatTyre.com.
Prior to EPREL integration, Tyrepedia already operated as a multi-sourced market-wide resource based on retail feeds from multiple tyre dealers and a leading third-party data source. We’re keeping all that, so the breadth and quality of data only improves moving forward.
All this supports our overall goal of raising the level of conversation about tyres away from price-driven argumentation and towards how tyres actually perform.
