The Hankook Gauge Index data shows that over half (54%) of American drivers plan to purchase new tires before the end of the year. The survey also found that drivers prefer American-made products and aim to stay prepared for changing road conditions.
The data found that 64% of men plan to buy new tires soon, while 38% of women say they’ll replace their tires only when absolutely necessary.
Hankook Gauge Index Data
According to Hankook Gauge Index data, the appeal of tire rebate programs continues to grow. In fact, 35% of drivers purchased tires during a rebate offer. More than 60% say they would consider such programs in the future to help manage costs.
Younger drivers stand out as the most deal-driven. Gen Z and millennial drivers are more likely to replace their tires when a sale or rebate is available than Gen X and Boomers (12% vs. 7%).
Seasonal readiness and regional climate shape many tire decisions, according to Hankook. Nearly two-thirds (63%) of respondents plan to buy all-season tires, while one in four (25%) are choosing all-weather options.
Midwestern drivers show the highest preference for all-season tires (69%), while Southern residents lead in choosing all-weather products (28%).
Hankook said the Gauge Index tracks how Americans think and feel about driving. The latest edition, conducted August 14–19, polled 1,100 randomly selected adults aged 18 and older.
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