As senior contributing editor of Tire Review magazine, Denise writes the magazine’s Marketing Matters column, focused on uncovering fresh, new marketing ideas for tire dealers, as well as helping readers get more out of their existing marketing promotion efforts. She also contributes various cover features and special assignments. Prior to joining Tire Review in 2007, the University of Akron graduate served as feature section writer and news reporter for the Medina Gazette and was a reporter for the Barberton Herald, both located in the Akron area.
Published: July 23, 2025
Serving the agricultural industry isn’t easy. Farmers work long hours in tough conditions and rely on their equipment. That equipment must perform reliably while maximizing crop yields. Ag tires play a critical role, handling heavy loads, rough terrain, long seasons, and unpredictable weather. Tire dealers who service farm customers must stay current on ag tire trends, market shifts, and evolving end-user needs. Those who provide the right products, support, and service at the right time earn customer loyalty.
