Agricultural tyre brand Maxam has announced a new partnership with one of the UK’s most recognised farming influencers, Tom Pemberton. Known for his popular “Tom Pemberton Farm Life” channels on YouTube, Instagram and Facebook, Pemberton has built a loyal following by sharing authentic insights into life on his family farm.
Maxam’s range, displayed on UK distribution partner Kirkby Tyres’ stand at Lamma 2026 (Photos: Maxam)
As part of the collaboration, Pemberton will showcase Maxam’s agricultural tyres in action, providing real-world feedback to his audience. His content, which reaches millions across the UK and Ireland, will highlight how the tyres perform under everyday farming conditions. Maxam will also share the material across its own social media platforms, including Instagram, Facebook and LinkedIn.
The partnership was officially unveiled at Lamma 2026, the UK’s leading agricultural machinery and technology exhibition. Maxam exhibited alongside its exclusive UK and Ireland distributor, Kirkby Tyres, presenting its expanding range of agricultural tyres.
“I’m pleased to be working with Maxam agricultural tyres,” said Pemberton. “It’s a fast-growing brand, at the cutting edge of technology, and with good people. We’ve already spent time together on my family farm, and it feels like a great fit.”
Harry Wang, general manager of Sailun Group Europe, added: “Maxam tyres have proven their performance in tests by the German Agricultural Society and as original equipment for leading manufacturers like CASE IH and New Holland. Partnering with Tom is a fantastic opportunity to strengthen our presence in the farming community.”
Maxam, part of the Sailun Group – the world’s tenth-largest tyre manufacturer – aims to use this collaboration to raise brand awareness and demonstrate the reliability and innovation behind its specialist agricultural tyre range.
