Nexen Tire’s “One Tire” strategy aims to provide a unified product lineup that delivers optimal results for both internal combustion engine and electric vehicles. Products bearing the “EV ROOT” and are reported to have “demonstrated comprehensive improvements in key performance parameters, including mileage, braking, rolling resistance, and noise reduction”. At the same time, Nexen has also added additional product lines designed to meet the particular needs of the European, Australian and US markets specifically.
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