The Wheel Group (TWG) has named Wade Kawasaki chief executive officer (CEO), effective Aug. 1. Kawasaki has served as executive chairman since October 2022. During that time, he collaborated with company leadership and financial partners to shape a long-term strategy centered on growth, innovation and customer experience, the company said.
The company added that the move to CEO highlights TWG’s commitment to execution and customer-centric leadership. The Wheel Group said it continues to position itself as a leader in the aftermarket wheel industry by reinforcing its focus on growth and operational excellence.
Wade Kawasaki CEO Appointment
Kawasaki’s appointment represents the next phase in TWG’s long-term plan. Over the past three years, he helped define strategic priorities, strengthen the leadership team, and transform the sales organization to better support dealers and partners, it said.
TWG said its emphasis on execution aligns with Kawasaki’s reputation for delivering results across the automotive aftermarket sector, the company said. The Wheel Group will continue to build on its market position through innovation and operational excellence.
Wade Kawasaki brings over 30 years of experience in the global automotive aftermarket. He previously served as President and CEO of the Coker Group and as Chairman of SEMA. Recognized for his ability to turn strategic vision into operational outcomes, Kawasaki has a proven record in long-range planning and hands-on leadership.
New Investments Fuel Growth in the Aftermarket Wheel Industry
TWG has launched initiatives designed to strengthen its capabilities and leadership in the aftermarket wheel industry. These investments support improvements across the company’s core operations. TWG said it is focusing on customer experience enhancements, faster product development, dealer program expansion, and infrastructure upgrades.
Leadership Aligned with Purpose and Momentum
“We have a strong team, a clear direction, and real momentum across every part of the business,” said Kawasaki. “My focus is on translating that strategy into results that matter for our customers and partners. I am proud to lead TWG into its next phase of growth.”
