Valvoline Global will support the FIFA World Cup 2026 as an Official Supporter across Canada, Mexico, and the United States. Valvoline continues expanding internationally and will use the FIFA World Cup partnership to mark its 160th anniversary.
Fan Engagement to Anchor Valvoline FIFA World Cup Support
The 2026 FIFA World Cup will feature 48 national teams competing in 104 matches across 16 host cities. Valvoline plans to activate its World Cup support by offering exclusive fan experiences and promotions with retail partners. The company will release more details later this year.
“The World Cup will bring people together like nothing else – through passion, performance and the power of possibility,” said Valvoline Global CEO Jamal Muashsher.
Shared Values Drive Historic Partnership
Valvoline Global says it joined FIFA for the first time at this scale to showcase its innovation and service values. Both organizations aim to promote progress through performance and technology.
“We are thrilled to welcome Valvoline Global as an official supporter of this historic tournament,” said FIFA Secretary General Mattias Grafström. “The company’s innovative vision aligns with the dynamic spirit of the FIFA World Cup. Valvoline Global’s commitment to driving progress through cutting-edge solutions resonates with our values. We are excited to embark on this journey together.”
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