Logistics service provider Uber Freight today named the former Uber and Tesla executive Rebecca Tinucci as its new CEO, replacing the company’s nine-year founder and CEO Lior Ron.
Following the move, Ron will transition from CEO to chairman, and also take on a new role as COO of Waabi, an artificial intelligence (AI) and autonomous trucking firm in which Uber is a major investor.
Over the past nine years under Lior Ron’s leadership, Uber Freight has grown from a startup within Uber to a global logistics platform with over $20 billion in freight under management (FUM) and products including Uber Freight TMS, Exchange, Powerloop, and the recently launched Insights AI.
At Tesla, Tinucci led the global charging organization, and at Uber she led the global electrification strategy. According to Uber Freight, those roles showed her ability to orchestrate industry-wide change, a skill directly applicable to helping shippers embrace new digital and operational models in logistics.
“Uber Freight was born from my belief that logistics could be radically transformed through technology,” Ron said in a release. “A decade later, we have made tremendous progress towards that vision, building the industry-leading end-to-end intelligent logistics company. Rebecca is a proven leader who brings strong operational chops, customer empathy, and platform thinking.”
