TyreSafe has launched a new road safety campaign targeting horse owners, riders, and transporters. The road safety charity describes the new campaign, which was filmed on location at Solihull Riding Club and at Lancashire Constabulary’s Mounted Division HQ, as its first-ever equine tyre safety campaign, equating the safety of vehicles’ rubber with animal safety. Developed in conjunction with the British Horse Society and supported by The Pony Club, the campaign provides a complete toolkit of resources, including a step-by-step guide, a downloadable leaflet, an educational video, and shareable social media assets. The campaign responds to a sharp increase in the number of towing-related incidents in 2024.
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