TyreSafe has continued to push the envelope with its collaborative partners, this week joining the Diabetes Safety Organisation (DSO) to launch the ‘Tread Safely’ campaign to coincide with Diabetes Awareness Week (9-16 June 2025). The organisations will use the new initiative to raise awareness of the increased road risks faced by people living with diabetes, particularly those affected by Diabetic Peripheral Neuropathy (DPN). TyreSafe will offer free downloadable resources in the TyreSafe Resources Area at www.tyresafe.org to help employers, fleet operators, and individuals understand how regular tyre maintenance can help mitigate this heightened risk.
The campaign addresses the hidden but serious driving risks posed by DPN. The condition can reduce sensation, impair pedal control, and delay braking response. When combined with worn or underinflated tyres, these factors significantly heighten the risk of collisions.
Estimates suggest 50 per cent of people with diabetes may develop DPN. The condition can cause numbness, muscle weakness, or delayed foot control. As a result, drivers with DPN could suffer pedal confusion, slower braking, and loss of control. Research shows that drivers with DPN are significantly more likely to experience braking errors or delayed responses in hazardous situations.
Stuart Lovatt, TyreSafe chair, said, “Drivers with diabetic peripheral neuropathy may already face challenges with pedal control and reaction times. When combined with poorly maintained tyres, this can be a dangerous mix. The ‘Tread Safely’ campaign ensures drivers and employers are equipped with practical guidance to help reduce preventable incidents. We’re proud to collaborate with DSO to shine a spotlight on this overlooked safety risk.”
Kate Walker, CEO of the Diabetes Safety Organisation, added, “This partnership bridges a major gap in awareness. Many organisations don’t consider how diabetes impacts driving, particularly for those who drive for work. With ‘Tread Safely’, we’re offering clear, actionable steps to help drivers manage their condition and stay safe behind the wheel. Tyre safety is a critical part of that picture.”
As well as TyreSafe’s consistent tyre safety messaging, the campaign encourages regular foot health checks, awareness of driver assistance systems (ADAS), and discussions with healthcare professionals.
As part of the official launch, TyreSafe and the Diabetes Safety Organisation will participate in a joint radio day during Diabetes Awareness Week to share vital information with the public. The campaign is already being supported by employers and fleet operators across the UK who are downloading and distributing resources within their organisations.
