Jason Chamberlain of Direct Tyre Management discussed UK transport challenges and opportunities at the NTDA’s Tyre Industry Conference 2025. He highlighted the sector’s £47.2 billion value and employment of 2.52 million people, while noting recruitment issues and rising haulage business failures. Key market drivers include EV adoption, ESG priorities, and regulatory changes like Euro 7.
Tyre wear is more influenced by driver behaviour than EV technology. Chamberlain emphasised the growing demand for predictive data and sustainability, including real-time monitoring and gamification. EV uptake is driven by cost, policy, and eco-consciousness, with fleets leading adoption. Recruitment and tyre husbandry remain critical for commercial vehicle operations. The full video of Chamberlain’s presentation, produced by the NTDA, is available below and on the association’s YouTube channel.
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