As senior contributing editor of Tire Review magazine, Denise writes the magazine’s Marketing Matters column, focused on uncovering fresh, new marketing ideas for tire dealers, as well as helping readers get more out of their existing marketing promotion efforts. She also contributes various cover features and special assignments. Prior to joining Tire Review in 2007, the University of Akron graduate served as feature section writer and news reporter for the Medina Gazette and was a reporter for the Barberton Herald, both located in the Akron area.
Published: May 27, 2025
Once merely fitted to sedans, today’s grand touring tires suit sedans, CUVs, and SUVs. They offer performance, comfort, and durability. Often chosen for all-season capability, quiet ride, extensive tread life, and handling at highway speeds, the segment continues growing steadily.
Tire manufacturers adapt products to consumer preferences. Tire dealers who understand grand touring tires will succeed in earning replacement tire business in this category.
