The Wheel Group (TWG) said that its financial partners, led by Antares Capital, are providing new support. Wheel Group said the investment aligns with its growth strategy and will strengthen operations across its brands serving tire dealers and automotive repair customers.
Under the leadership of Wade Kawasaki, The Wheel Group said it plans to use the investment to accelerate technology upgrades, expand dealer programs, increase marketing efforts, and strengthen product development. The company said these areas of focus will enhance the customer experience and provide greater value to partners.
“The Wheel Group’s success has always been built on passion, innovation and partnership,” said Kawasaki. “This new support from our financial partners will fuel our ability to serve our dealers and customers. We’re accelerating our mission to deliver performance, style and value across every brand and every product we bring to market.
TWG said this milestone positions it to build on its recent momentum.
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