Fashion fulfillment is complicated. Demand is volatile. Returns are constant. Peak isn’t always predictable.
When demand surged, Lulus, a prominent fashion retailer, had to make the decision to scale quickly and efficiently. Their solution? Automation.
To meet rising order volumes, Lulus deployed 62 Chuck AMRs (Autonomous Mobile Robots). But as volume patterns shifted, the team faced a new challenge:
How do you maintain performance, flexibility, and cost control in a changing demand environment?
In this session, join Kelly Akgul, Senior Operations Manager at Lulus, and Royanna Chappell, VP Business Development at OIA, to walk through Lulus’ operational journey—from deployment to fleet expansion, and everything in between.
Attendees will learn:
- What it takes to properly deploy AMRs
- How image-based picking supports mixed slotting, returns reintegration, and high SKU variability
- Strategies for flexing automation capacity across multiple facilities
- Lessons learned on scaling without disrupting throughput
If you’re a retailer or 3PL looking to build flexibility into your fulfillment operation while protecting margins, this session will show you how Lulus made automation work for every phase of demand.
Register Now
Speakers:
Kelly Akgul
Senior Operations Manager
Lulus
Moderator: Royanna Chappell
VP of Strategic Accounts
Ocado Intelligent Automation
Host: David Maloney
Group Editorial Director
DC Velocity and Supply Chain Xchange
Sponsored by
