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RNR Tire Express Promotion: Susan Vice Named VP
David Sickels is the Editor of Tire Review. He joined Tire Review in 2019 and has a history of reporting on and working...
Sales Objection Handling for Tire Shops: 5 Habits to Avoid
Customer objections can be tough to overcome. But let’s face it—sometimes the real obstacle in a sale is your technique. Even experienced salespeople...
MAXAM Tire Expands 5-Year Warranty for Agriculture Radial Tires
MAXAM Tire has expanded its warranty program to offer five years of full coverage on all agriculture radial (Ag Radial) tires. The new...
Tire and Wheel Equipment: Coats Updates Identity, Branding
The Coats Company revealed a new brand refresh and identity, reflecting its focus on high-performing repair and tire shops and tire and wheel equipment....
How a Family-Owned Tire Shop Is Scaling Fast
Published: June 16, 2025When it comes to online marketing, are you really using every tool at your disposal? You may think your website...
NEXEN WINGUARD Sport 3 Tire Wins 2025 Red Dot Award
David Sickels is the Editor of Tire Review. He joined Tire Review in 2019 and has a history of reporting on and working...
Tire Industry Leaders Honored in Club 3633 Class of 2025
This episode of What’s Treading highlights five tire industry leaders who join the 2025 class of Tire Review’s Club 3633. Named after the...
Continental India Tire Strategy Refocuses on Passenger Segment
Continental announced a strategic shift in its India operations. As part of the new Continental India tire strategy, the company will discontinue its...
Fountain Tire MVP Award Goes to Father-Son Duo
A Northern Ontario father and son have received one of the top honors in Canada’s automotive industry. Robin and Cory Lafortune, owners of...
Nexen Tire OEM Partnership Formed with Jeep and Hyundai
Nexen Tire has secured new original equipment manufacturer (OEM) partnership with the Jeep Cherokee and the Hyundai Palisade.
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