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Tyres & Maintenance

Titan University Wraps Up Ninth Year of Dealer Training

EU Truck News -
Titan University has concluded its ninth year of sales training for tire dealers across North America. This year’s program brought together students from...
Tyres & Maintenance

Michelin ATD Distribution Change Impacts Dealer Access

EU Truck News -
Michelin North America has notified tire dealers that American Tire Distributors (ATD) will no longer serve as an authorized distributor for its brands,...
Tyres & Maintenance

How to Add Value as a Tire Dealer

EU Truck News -
Let’s be honest: fleets feel the pinch. Fuel costs shift, equipment wears quickly, and tires can bleed money and patience. Tires usually rank...
Tyres & Maintenance

How Cosmo Tires Designed a Dealer Support System That Builds Real-World Value

EU Truck News -
When you’re managing multiple brands, juggling container lead times, and trying to forecast your next tire order, the last thing you want is...
Tyres & Maintenance

Magna Tyres launches Dealer Portal

EU Truck News -
Magna Tyres Group has debuted its new Dealer Portal, a digital platform designed to provide European dealers with instant access to real-time stock...
Tyres & Maintenance

Continental Dealer Program Celebrates 20 Years of Growth

EU Truck News -
Continental Tire’s GOLD Dealer Program is celebrating its 20th anniversary this year, and the company’s leadership isn’t going light on the celebrations. The...
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