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BKT debuts new brand structure, confirms entry into PCR market

For years we’ve known Balkrishna Industries Ltd. (BKT) as a manufacturer of off-highway tyres, but in recent years the company has begun to...

T&A interviews Hubtrac brand and marketing head, Edward Sean Xu

Following the publication of the February edition of Tyres & Accessories magazine and our earlier preview of the interview, here Tyres & Accessories...

Avon becomes a purely motorcycle tyre brand

There have been questions over the future role of the Avon tyre brand within the wider Goodyear portfolio for around three years now....

CMC launches new brand name after container firm merger

After American companies rushed extra orders into the country this summer to dodge looming White House tariffs, import cargo volume at the nation’s...

Prometeon launches Chinese brand name

On these shores, Prometeon has increasingly been bringing its eponymous brand name to the fore. However, in China the industrial and commercial tyremaker...

Radar Tyres names cricketer as global brand ambassador

Radar Tyres has appointed “Australian cricket icon” Michael Clarke as its new global brand ambassador. According to the company, the strategic partnership “marks...

Profitable Ram Brand Is Key to Stellantis Turnaround

Filosa said Ram plans to grow sales in the next couple of years by...

Daimler Truck’s Rizon Brand Expands US Dealership Network

Rizon, DTNA's newest and ninth brand, builds medium-duty Classes 4 and 5 electric trucks....

ZF Aftermarket refreshes ProVia brand

ZF Aftermarket has unveiled a refreshed brand identity for ProVia, its value brand for commercial vehicle parts, with a clear mission: to strengthen...

Paccar’s DAF Brand Claims International Truck of the Year

Paccar's winning DAF XD and XF Electric models. (DAF Trucks N.V.) November 20, 2025...

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