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Brand

Logistics

CMC launches new brand name after container firm merger

EU Truck News -
After American companies rushed extra orders into the country this summer to dodge looming White House tariffs, import cargo volume at the nation’s...
Tyres & Maintenance

Prometeon launches Chinese brand name

EU Truck News -
On these shores, Prometeon has increasingly been bringing its eponymous brand name to the fore. However, in China the industrial and commercial tyremaker...
Tyres & Maintenance

Radar Tyres names cricketer as global brand ambassador

EU Truck News -
Radar Tyres has appointed “Australian cricket icon” Michael Clarke as its new global brand ambassador. According to the company, the strategic partnership “marks...
Freight Forwarding

Profitable Ram Brand Is Key to Stellantis Turnaround

EU Truck News -
Filosa said Ram plans to grow sales in the next couple of years by...
Freight Forwarding

Daimler Truck’s Rizon Brand Expands US Dealership Network

EU Truck News -
Rizon, DTNA's newest and ninth brand, builds medium-duty Classes 4 and 5 electric trucks....
Tyres & Maintenance

ZF Aftermarket refreshes ProVia brand

EU Truck News -
ZF Aftermarket has unveiled a refreshed brand identity for ProVia, its value brand for commercial vehicle parts, with a clear mission: to strengthen...
Logistics

Paccar’s DAF Brand Claims International Truck of the Year

EU Truck News -
Paccar's winning DAF XD and XF Electric models. (DAF Trucks N.V.) November 20, 2025...
Tyres & Maintenance

Nexen Tire Opens First Brand Shops in Bahrain and Kuwait

EU Truck News -
Nexen Tire announced the opening of its first brand shops in Bahrain and Kuwait. Nexen said the brand shops represent a step in...
Tyres & Maintenance

Cooper Tires elevated to sole Goodyear tier-2 brand

EU Truck News -
The transition period that followed the sale of the Dunlop brand to Sumitomo Rubber Industries ends on 31 December 2025, with the option...
Tyres & Maintenance

Rauffan brand targets MEA tyre markets

EU Truck News -
Following the introduction of the Arivo brand, Qingdao, China-base Arivo Tyre has announced that the company is targeting the Middle-East and Africa markets...
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