The Pirelli P Zero E has become the first ever tyre to win the ADI International Compasso d’Oro Award. A leading accolade in industrial design, established in 1954, the sustainability focused ultra-high performance tyre, which was launched in 2023 with more than 55 per cent bio-based and recycled materials, won in the Design for Mobility category, with the award presented during a special international ceremony at Expo 2025 in Osaka, Japan.
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