The National Institute for Automotive Service Excellence (ASE) and the Automotive Aftermarket Charitable Foundation (AACF) announced a new partnership to expand support for ASE-certified professionals and their families facing unexpected hardships. The initiative, launched under the theme “Support Beyond Certification,” aims to strengthen the technician community through professional excellence and personal resilience.
A Partnership Focused on People
ASE has set the benchmark for professionalism since 1972. More than a quarter of a million professionals have earned ASE certification across automotive service, parts, collision, truck, school bus and transit bus segments. Car owners benefit from trusted technicians. Shops gain visibility through ASE’s Blue Seal of Excellence. Certified professionals earn industry respect.
AACF complements that mission as the industry’s safety net. Since 1959, the foundation has provided emergency financial assistance to aftermarket individuals and families affected by illness, injury, natural disasters or other life-changing events.
Leaders Underscore the Mission
“ASE is dedicated to ensuring that service professionals are recognized for their skills and commitment to excellence,” said Jennifer Holland, assistant vice president of marketing, ASE. “Through this partnership with AACF, we’re extending that support beyond the test—giving technicians and their families a trusted resource when life takes an unexpected turn.”
“This partnership bridges the gap between professional recognition and personal support,” said John Kairys, executive director, AACF. “Together with ASE, we are reinforcing to every technician that they are not only valued for their skills but cared for as individuals. This is what it means to truly support our aftermarket family.”
What the Collaboration Includes
The organizations will coordinate communications to ASE Certified professionals to raise awareness of AACF services and resources. Joint initiatives will feature co-branded campaigns and social media outreach. ASE will integrate AACF information into certification and recertification touchpoints to expand access. ASE will also join AACF at key events during AAPEX/SEMA Week to reinforce the industry’s united commitment to its workforce.
Strengthening the Industry’s Safety Net
The collaboration supports a stronger, more resilient industry. It reminds the people behind service bays and parts counters that support exists at every level.
To learn more visit https://www.aftermarketcharity.org/asecares.
