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Wednesday, February 4, 2026

Supply Chain Short Takes: Darrin Peuterbaugh of E80 Group discuss how automation is becoming more strategic in the age of AI.

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In this interview, Mark Becker, CEO, G10 Fulfillment, and Cody Upp, Head of Commercial, Zebra Robotics Automation discuss the transformative impact of Zebra Symmetry Fulfillment, an innovative ecosystem designed to unlock the full potential of AMR-assisted picking. Through a comprehensive exploration of challenges, innovations, and outcomes, the conversation highlights how this solution helps businesses achieve faster, smarter, and more cost-effective order fulfillment by leveraging a threefold strategy: utilization balance, increased cubic capacity, and optimized pick paths. Together, these strategies enable operators to pick more items in less time while reducing robot fleet sizes, significantly improving operational efficiency.

Mark Becker shares the operational challenges G10 Fulfillment faced that led them to seek a solution like Zebra Symmetry Fulfillment. He explains the core reasons behind their decision to adopt this solution, including its ability to improve labor utilization and scalability. Cody Upp provides a behind-the-scenes look at the development of Zebra Symmetry Fulfillment, detailing how it is differentiated from other person-to-goods assisted picking solutions. He explains how the solution’s unique features, including buffering with inexpensive carts, boosting pick density, and orchestrating precise workflows between pickers and robots, deliver unparalleled results.

With the system fully deployed, Mark Becker discusses the measurable improvements G10 has experienced, including a 40% productivity improvement. He also sheds light on G10’s future plans to expand the use of Zebra Symmetry Fulfillment to additional facilities, emphasizing the solution’s scalability and adaptability. Cody Upp concludes the discussion by offering practical advice to third-party logistics providers (3PLs) considering a similar shift towards automation with AMRs, encouraging them to embrace innovative solutions to drive down variable cost per unit without sacrificing quality or reliability.

Whether you are a logistics leader, warehouse operator, or someone interested in the future of automation, this interview provides valuable insights into how G10 Fulfillment and Zebra Robotics Automation are revolutionizing fulfillment operations with cutting-edge technology. Watch now to learn how this innovative ecosystem is shaping the future of AMR-assisted picking!

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