Sumitomo Rubber North America (SRNA), a subsidiary of Sumitomo Rubber Industries, has announced two key leadership promotions. The company has promoted Cliff Stewart to Associate Vice President of Four-Wheel Replacement Sales. Christopher de Rosales was promoted to Associate Vice President of Strategic Planning.
SRNA created the Associate Vice President (AVP) title to recognize internal talent and prepare successors for future executive leadership roles. This move supports organizational consistency and long-term planning.
SRNA Leadership Promotions: Cliff Stewart to Lead Four-Wheel Replacement Sales
Cliff Stewart brings over 24 years of automotive industry experience to his new role. He has worked in business development, OE sales, commercial truck tire leadership, and passenger/light truck tire operations. Stewart has focused heavily on the replacement side of the business, building strong customer relationships and new team disciplines.
“His competitiveness and ability to fight fiercely in the market is necessary to thrive despite the endless number of market challenges we face daily,” said Darren Thomas, SRNA’s Chief Executive Officer and President.
This SRNA leadership promotion positions Stewart to help drive the company’s sales performance through customer-focused execution and team development.
Christopher de Rosales Takes on Strategic Planning
Christopher de Rosales, a 13-year SRNA veteran, moves into the Associate Vice President of Strategic Planning role. He recently served as Director of Market Intelligence, where he led competitive and data-driven initiatives that shaped SRNA’s strategic direction.
“In parallel to Cliff, Chris is also responsible for leading our strategy on a year-by-year basis as we drive sales to near-term goals,” said Thomas. “Considering the addition of Dunlop passenger car tires, Chris’ expertise, experience, and participation are vital to SRNA’s success.”
In his new position, de Rosales will oversee long-term planning efforts and align strategic goals with SRNA’s evolving market and product roadmap.
