From rising raw material costs and shifts in consumer preferences to tariffs and geopolitical uncertainty, the tyre market currently faces a flood of challenges. To reinforce profitability and minimise costs within this environment, Sumitomo Rubber Industries (SRI) recently launched the company-wide Project ARK initiative. The aim is for a JPY 30 billion (£150.9 million / US$202.8 million) cost reduction by 2027.
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