Young people are on social networks and that also applies to future truck drivers. That is what the efforts of the Social Fund for Transport and Logistics (SFTL) will focus on, because it has launched the Dream 2 Dream campaign to promote training as a truck driver among young people in secondary education.
“With a deficit of 5,000 drivers and the age pyramid, the Belgian transport sector needs more than ever truck drivers. Unfortunately, too few young people are aware of this training option, even though 12 schools in Belgium offer this possibility,” said Geert Heylen, director of the Social Fund for Transport and Logistics.
In Flanders the training as a truck driver starts in the 5th high school, in Wallonia even in 4th secondary and even in some schools until the 7th grade. This gives good results: As we indicated a few months ago, the number of students who graduate from the Walloon training program increases. “People who want to become a truck driver often only go to a driving school to get their driver’s license. Here we are talking about a full vocational training that prepares students technically, theoretically and practically for a career as a driver. After completing their education, young people also achieve an ADR certificate (regulations for the dangerous goods), Basic qualification for the basic qualification), certificate qualification. out.
The Dream 2 Drive campaign was launched on the social networks that are most commonly used by the young people on which this campaign is focused, namely Tiktok, Instagram and Snapchat. The FSTL launched the campaign with this video and invited students from the twelve schools in the country to record videos themselves. The videos are about the popular Tiktok-Trend #trucktok, the niche for users interested in trucks, but also about a mini-ray party in a tipper and a truck edition ASMR video. The campaign, with both boys and girls from secondary schools, can be seen and promoted until the end of May on the networks. “And the first results of the campaign are very positive,” says a delighted Geert Heylen.
