In this episode of the Partnership Pathways podcast, Doug Kaufman interviews Joe Sabo, Senior Product Manager at NAPA. He delves into his personal journey from vo-tech programs to his current role.
Joe, who grew up in a blue-collar household and worked on cars with his dad, emphasizes his empathy for young technicians breaking into the industry. He notes how his years selling both to DIYers and professional technicians helped him learn “what do consumers need, what do technicians want, what are their expectations and how can we better serve them?”
The conversation includes the rebranding of Carlyle Tools, which Joe explains was data-driven and focused on meeting the needs of the next generation of technicians. This includes making “the highest performance, highest quality tools possible while keeping as much of the cost out of it.” Joe emphasizes that Carlyle aims to provide quality tools without the pressure of mobile tool trucks or potential ridicule from peers.
Joe acknowledges some may perceive that the Carlyle Tools rebranding and new product lines risk alienating veteran technicians, but insists that quality and performance are still the priority. Furthermore, he emphasizes that, “a technician is going to purchase two thirds up to three quarters of their tools within the first 10 years of coming into the industry” so Carlyle is hoping to be that first brand and build lasting professional relationships. Finally, Joe emphasizes the career opportunities afforded by NAPA. That includes training and innovation, and how its reach and resources are dedicated to training and emerging technologies.
For more information, visit NAPA, Carlyle or Tomorrow’s Technician.
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