Profile, specialist in tires and car maintenance, speeds up his expansion in Belgium with the opening of four new branches. With new locations in Rumst, Gosselies, Jambes and Perwijs, the total number of Belgian branches rises to 71. The reinforcement in Wallonia in particular stands out, together with an innovative scoop: the first mobile service partner in the country.
“We see a clear increase in interest in our franchise formula,” says Jen De Clerck, managing director at Profile Belux. “In Wallonia, reinforcement was needed.”
In Perwijs, Adrien Henry brings in his experience of more than 20 years at Profile Group.
In Perwijs, Adrien Henry uses his experience of more than 20 years in the sector for a new location with a focus on complete car service, leasing companies and tire specialization. In Gosselies and Jambes, Christophe Villeret and his cousin manage two garages that together replace around 30,000 tires each year. Thanks to the collaboration with Profile, they can now handle larger volumes and benefit from better purchasing conditions.
In Gosselies and Jambes, Christophe Villeret and his cousin manage two garages that together replace around 30,000 tires each year.
Mobile service in Rumst
A special expansion can be found in Rumst, where otherwise Struyf (large photo) with ten years of experience is responsible for the very first mobile profile location in Belgium. This service comes to the customer, including tire changes and deputies on location – ideal for large fleets and companies that focus on efficiency.
“We want to further roll out this mobile services,” confirms Jen De Clerck. “This is a logical step towards a network in which customers never have to drive further than 15 minutes for service.”
Profile wants to grow to 100 branches in Belgium and Luxembourg.
