Merityre Specialists, Halfords and The Tyre Lady also among the winners of the annual awards recognising tyre safety initiatives
TyreSafe announced the recipients of its 2025 Awards, recognising 13 outstanding contributions to tyre safety across enforcement, education, innovation, retail, community engagement, and industry leadership. The awards were presented during TyreSafe’s annual briefing. The event featured a full agenda of expert speakers who explored how tyre safety fits into the wider road safety conversation—and emphasised that championing tyre safety is most effective when we speak with one voice, from national authorities to grassroots initiatives and the retail sector.
Stuart Lovatt, TyreSafe chair, said, “These exceptional organisations and individuals demonstrate the power of dedication and innovation in improving tyre safety—and ultimately saving lives. Their work spans enforcement on our roads, groundbreaking digital campaigns, community mobilisation, and cutting-edge technology. We are both humbled and inspired by the impact they’ve made.
“Today’s Briefing made clear that tyre safety cannot be an isolated message. It must be embedded in the way we all talk about road safety. Together, we are stronger, our case for action is clear and now is the time for change, we need to do things differently to make an impact.”
Merityre Specialists wins TyreSafe Tyre Retailer of the Year (sponsored by Yokohama HPT Ltd) (Photo: TyreSafe)
TyreSafe 2025 Award Winners
- Compliance & Enforcement (sponsored by Kumho Tyre UK): Lancashire County Council Road Safety Team. Recognised for its comprehensive programme—from free roadside inspections and fleet safety toolkits to bespoke training and Council-wide TyreSafe partnership.
- Retailer (sponsored by Yokohama HPT Ltd): Merityre Specialists. Conducted over 20,000 free tyre safety checks in 2024, achieved an 11% uplift in maintenance services, and reached +1.4 million digitally.
- Road Safety Organisation (sponsored by Air‑Serv): RoSPA. For their landmark inclusion of tyre safety in the National Accident Prevention Strategy and strong advocacy through national committees.
- Road Safety Individual (sponsored by Micheldever Tyre Services): Sophie Lyden (Westgate Tyres / Fresh Drivers UK). “The Tyre Lady” – delivered energising workshops, viral content, and partnerships with Highways Agency, schools, and emergency services.
- Tyre Safety in the Community (sponsored by Pirelli UK Tyres Ltd): Jersey Government. Their TyreSafe Event 2024 delivered free inspections on almost 1,000 tyres—revealing 48% at risk—and feeding data into a new Collision and Casualty Reduction Plan.
- Online & Social Media (sponsored by Michelin Tyre PLC): The Motor Ombudsman ‘Make Time for Tyres’. A cross-industry campaign with powerful messaging on under‑inflation costs, viral social engagement, and media coverage.
- Communications (sponsored by Tyre Trade News): Business in the Community Northern Ireland. ‘Responsible Driving and the Fatal Five’– campaign reached 2 million+ impressions through engaging partnerships and storytelling.
- Independent Retailer (sponsored by Continental Tyres): Eden Tyres & Servicing. Leveraged YouTube, Facebook, and TikTok to deliver clear, trustworthy tyre safety content—earning online growth and news recognition.
- Road Safety Partnerships (sponsored by Bridgestone UK Ltd): Warwickshire Road Safety Partnership. ‘Garage Anxiety’ initiative: after-hours garage evenings for young drivers to break down barriers and build confidence in vehicle safety checks.
- Tyre Manufacturer (sponsored by Payment Assist Ltd): Pirelli UK Tyres Ltd. Combining community education via sports club partnerships with ongoing product innovation to improve performance and safety.
- Innovation & Technology (sponsored by Hankook Tyre UK): Anyline GmbH. AI-powered mobile tyre scanning for instant, accurate, data‑driven inspections—reducing human error and creating tamper‑proof records.
- Outstanding Achievement (sponsored by Translogik) – Halfords. More than 5,000 pothole-related tyre repairs, 2 million-plus media reach, free Pothole Check service, and Motoring Club support spotlight their industry leadership.
- Special Recognition (sponsored by TyreSafe) – Tyre Safety Awareness: ATMA (India). Educated 20,000+ participants, inspected 30,000+ tyres, and fostered future safety leaders through their Ideathon programme. TyreSafe noted that this is its first “international award”, demonstrating its ambition and willingness to develop wider ranging partnerships.
The awards presentation, as well as the conference, was covered live on Tyrepress’s X feed.
