The Pirelli P Zero E has won the ADI International Compasso d’Oro Award, becoming the first tire to earn recognition in the Design for Mobility category. The award was presented during the 70th anniversary celebration of the Compasso d’Oro Awards at Expo 2025 in Osaka, Japan.
This year’s Compasso d’Oro Award reflected the Expo theme, “Designing Future Society for Our Lives.” Pirelli received recognition in the “Connecting Lives” category. The Pirelli P Zero E tire integrates a high percentage of natural and recycled materials in the high-performance segment, it said.
Pirelli P Zero E Performance and Efficiency
Pirelli said it built its P Zero E with more than 55% bio-based and recycled materials. It earned a triple “Class A” score on the European tire label for wet grip, rolling resistance, and noise. Designed for electric and plug-in hybrid vehicles, it increases mileage by up to 10% with Elect technology, Pirelli said. RunForward technology also enables continued driving after a puncture.
The tire leads the company’s technology portfolio alongside Cyber Tyre, which uses sensors to gather and process data.
Recognition and Future Development
“This recognition celebrates Pirelli’s design excellence and the innovative scope of products like P Zero E, confirming the role of research and development as a driver of progress and sustainability,” said Piero Misani, Pirelli’s Executive Vice President and Chief Technical Officer. “Our commitment in the field of R&D has made Pirelli a benchmark in the global industry for future tire development. That’s thanks to the use of new materials with reduced environmental impact. Not to mention the increasingly widespread use of advanced artificial intelligence throughout every phase.”
Pirelli has received multiple Compasso d’Oro recognitions for projects in industrial design and advertising.
The tire will appear in the Italian Pavilion at Expo 2025, then join the permanent collection at the ADI Design Museum in Milan.
