Nokian Tyres has become an official sponsor of the 2026 and 2027 IIHF Ice Hockey World Championships. The Nokian Tyres IIHF sponsorship includes the tournaments in Switzerland in 2026 and Germany in 2027.
“Partnering with the 2026 and 2027 IIHF Ice Hockey World Championships is a perfect fit. Ice hockey is a sport built for extreme conditions. It demands peak performance on ice where grip, speed, and precision define success,” said Tiina Frazer, VP, brand, marketing and communications, Nokian Tyres. “A tire is engineered to deliver confident control and reliable grip on a road, no matter the weather.”
The IIHF Ice Hockey World Championship is the world’s largest annual winter sports event, attracting millions of viewers each year.
The 2026 championship will take place in Switzerland from May 15 to 31. It will feature 16 of the world’s best national teams competing in 64 games for the World Champion title.
Through the Nokian Tyres IIHF sponsorship, the brand said it strengthens its association with performance, control, and safety.
“We are looking forward to our partnership and wish all the teams and players success for the upcoming tournament,” said Frazer.
The post Nokian Tyres to Sponsor 2026, 2027 IIHF Ice Hockey World Championships appeared first on Tire Review Magazine.
