Nokian Tyres and American Tire Distributors (ATD) announced a new partnership to expand nationwide tire distribution. This Nokian Tyres and ATD partnership marks the company’s first-ever U.S. distribution agreement of its kind, connecting dealers to ATD’s 110+ distribution centers and serving nearly 80,000 customers across the country.
ATD will now deliver Nokian Tyres’ complete lineup of all-season, all-weather, all-terrain, and winter tires.
“The relationship with ATD supports our strategy to establish national distribution of our extensive Nokian Tyres product portfolio,” said Nokian Tyres Senior Vice President Chris Ostrander. “Nokian Tyres can support ATD’s network with our quality products, expanding the distribution of our premium brand that is a leader in safety, innovation and sustainability.”
ATD Welcomes Nokian Tyres
ATD leaders also emphasized the benefits of the relationship.
“We’re excited to welcome Nokian Tyres to the ATD portfolio,” said Ira B. Silver, President & Chief Executive Officer at ATD. “This addition reflects our ongoing commitment to providing our customers with access to the most trusted and forward-thinking brands in the industry. Nokian Tyres’ dedication to quality and sustainability aligns perfectly with our values and the evolving needs of today’s drivers.”
Expanding Reach And Dealer Support
“The partnership with ATD enables us to reach more tire shops and more drivers than ever before,” Ostrander continued. “ATD’s robust distribution network, customer service and responsiveness strengthen our agility to serve both new and existing customers.”
Nokian Tyres said it continues to expand its North American presence. The company operates a modern factory in Dayton, TN, supporting U.S. and Canadian markets.
ATD said it has invested heavily in automation, regional inventory optimization, and last-mile delivery technology.
