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Wednesday, February 4, 2026

Nexen targets Australian SUV and pickup tyre markets with Roadian ATX

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Nexen Tire has officially launched the Roadian ATX in the Australian market, intensifying its efforts to tap into the country’s robust demand for high-inch tyres used on SUVs and pickup trucks. Specifically engineered for both on- and off-road performance, the Roadian ATX is optimized for Australia’s diverse driving environments – from desert highways and mountainous terrain to unpaved outback trails and coastal roads. To that end, the tyre features “a wide contact patch and advanced rubber compound to maximize mileage and tread durability”.

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