Most consumers think mounting and demounting tires is as simple as pulling one off and putting another on. In reality, the process involves two to three times more steps than most people realize. That’s one reason dealers should rethink what they charge for it.
While some customers might not recognize the effort involved, explaining the process helps them understand that higher pricing isn’t about adding costs. It’s about ensuring the job is done correctly, safely, and with the care their vehicle deserves.
Mounting and Demounting Tires Take More Than Meets the Eye
Mounting and demounting might seem straightforward, but the work quickly becomes technical. Every tire that enters the bay can uncover hidden issues requiring extra steps, time, and precision.
Say a truck rolls into your shop with a tire low on air. At first glance, it looks like a simple puncture. But the bead won’t hold air. Once the assembly comes off, rubber buildup shows on the bead area, and two cracks appear on the rear flange. The repair stops there, a spare goes on, and a new wheel must be sourced. That level of inspection and preparation takes time… and time means labor, and labor means cost. Customers notice when that level of care is given.
A Technical Process That Deserves Proper Value
At its core, mounting and demounting tires is far more than just swapping rubber. It includes verifying tire and wheel compatibility, testing TPMS sensors, checking for cracks or bends, and rebuilding valve stems with the correct service packs torqued to spec. Each step protects the customer’s vehicle and reduces comebacks. The process takes time, and the price must reflect that.
When dealers charge accurately for mounting and demounting, they aren’t just covering costs. They’re ensuring technicians have the time to do the job right, protecting the vehicle, and delivering measurable value to the customer.
Mounting and demounting isn’t just tire changing. It’s a technical service that deserves to be billed for what it’s truly worth.
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