Published: June 15, 2025
Apollo Tyres has signed a new sponsorship agreement with the Netherlands-based BEAT Cycling Club for its Vredestein Tyres brand. This move strengthens the existing supplier relationship and establishes a deeper Vredestein BEAT Cycling partnership focused on performance, sustainability, and community engagement.
Under the new agreement, Vredestein becomes the official Domain Partner of BEAT Cycling Club. The brand will appear on the team’s kit, support vehicles, and all official communication platforms. The collaboration includes product development, testing of high-performance bicycle tyres, and shared sustainability initiatives.
