Michelin has signed a partnership with BLAST, the organiser of the 2026 Rocket League Championship Series (RLCS), the global championship for the video game Rocket League. One of the world’s most popular video games, with several million active players every month, the tyre manufacturer is using the partnership to strengthen its visibility among younger generations. The leading tyre manufacturer adds that the partnership reinforces its commitment to eSports
Rocket League features vehicles competing in an environment where precision, control, and speed of execution are essential. Michelin says these requirements echo its long-standing expertise in mobility and high performance, particularly in motorsport.
By joining the RLCS, Michelin aims to strengthen its visibility among younger generations and assert its presence in the digital worlds that shape the uses and culture of tomorrow. Over the course of the season, the RLCS generates tens of millions of views worldwide.
For more than 25 years, Michelin has been developing partnerships in the world of gaming and automotive simulations, where the Group brings its technological expertise to serve realism and performance.
