People can be troublesome employees. Not only do they call in sick and occasionally request a pay rise, but team members are typically not around when you need them at night or on weekends. Magna Tyres has eliminated these problems by eschewing the human touch in a key customer-facing role. The off-highway and truck tyre specialist has launched a new AI-powered chatbot on its official website, which is available 24 hours a day, 7 days a week and offers instant assistance to customers and prospects worldwide in any language.
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