Kumho Tire U.S.A. will be participating in select Jeep events this summer. The company said it aims to increase consumer awareness of Kumho light truck tires and expand its presence in the segment.
Kumho to Highlight Light Truck Tires at Jeep Events
Kumho Tire plans to attend two major events: Toledo Jeep Fest in Ohio (Aug. 1-3) and the Great Smoky Mountain Jeep Club Invasion in Pigeon Forge, Tenn. (Aug. 21-23). At each stop, Kumho said it will showcase its light truck tire lineup. It will also deliver information to consumers about product performance and durability.
“Kumho offers products for light truck enthusiasts that speak to our ‘performance without compromise’ commitment,” said Ed Cho, CEO Kumho Tire U.S.A. “We are excited to participate in several Jeep events this summer. They directly communicate with consumers that Kumho Tire always goes with you, wherever you go.”
Visitors can speak with Kumho Tire representatives, explore the lineup, and learn more about features that cater to off-road and daily driving needs.
Among the tires it plans to display, Kumho said the Road Venture AT52 will be included. Kumho said the tire features a sawtooth-shaped shoulder for off-road traction and a five-length pitch block arrangement.
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