Hamada brings with him 33 years of experience at Sumitomo Rubber Industries (SRI), initially joining the company back in 1992 – then named The Ohtsu Tire & Rubber Company. In 2018, Hamada became vice president of SRI China and President of Dunlop Tire in China. From 2024, Hamada continues to serve as senior executive officer of SRI. Moving forward, Markus Bögner will share managing director responsibilities and continue as president of Falken Tyre Europe.
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