Published: July 2, 2025
Pirelli and Luna Rossa are collaborating again for the 38th edition of the America’s Cup. Pirelli has served as co-title sponsor since 2018. In its renewed partnership, Pirelli is now the Official Sponsor and Technical Partner for Luna Rossa.
At the core of the renewed Pirelli and Luna Rossa partnership is advanced technology sharing, Pirelli said. One key area is virtualization, which reduces the need for physical prototypes, shortens development cycles, and lowers environmental impact, according to the manufacturer.
