Following on from the preview we published in June, what follows is the concluding part of interview with Exmile founder and chief executive, Michael Zhang. See the July edition of Tyres & Accessories for the complete interview and further coverage of what took place at this year’s Guangrao Tyre Exhibition as well as news from the Chinese tyre industry in general. 20 years ago, Exmile didn’t exist. Meeting Michael Zhang during the course of the recent Guangaro Tyre Exhibition in Shandong Province revealed a unique personal biography that has led to the establishment and development of an uncommon company. From the start, quality has been prioritized over quantity at the same time that executives have invested in the brand over short-term sales wins.
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