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EV and ADAS Opportunities Tire Dealers Can’t Afford to Miss

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David Sickels is the Editor of Tire Review. He joined Tire Review in 2019 and has a history of reporting on and working with automotive industries in both print and online.

Published: May 13, 2025

Some people take over a family business and stay the course. Brandon Harrell took one and completely redefined it. Brandon’s grandfather Luther founded Harrell’s Tire & Auto 80 years ago. Brandon joined the business in 2005 with big plans. He knew he needed to upend the status quo. In 2021, he bought the business from his father, Charlie. In just four years, he grew it from $4.6 million in revenue to more than $30 million annually.

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