Dunlop is launching a major pan‑European media campaign to coincide with the 2026 Australian Open, running from 18 January to 1 February. The campaign will be delivered across Warner Bros. Discovery’s broadcast and digital platforms, including Eurosport in mainland Europe and TNT Sports in the UK and Ireland. This extensive coverage allows Dunlop to reach sports fans in 46 European countries, with exclusive visibility in key markets such as Germany and Austria. By partnering as a sponsor for the tournament’s coverage, Dunlop seeks to associate its brand with the precision, performance and reliability demonstrated in professional tennis.
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