4,600 girls aged under 12 were introduced to rugby through the Continental x Love Rugby programme in 2025. The programme is estimated to have contributed £1.53 million in economic benefit over 12 months, creating a social impact of £5.6 million.
Love Rugby is a Rugby Football Union (RFU)-led programme designed to give young girls (aged under 12) a positive first experience of rugby in a fun, inclusive, and non-contact environment.
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