As senior contributing editor of Tire Review magazine, Denise writes the magazine’s Marketing Matters column, focused on uncovering fresh, new marketing ideas for tire dealers, as well as helping readers get more out of their existing marketing promotion efforts. She also contributes various cover features and special assignments. Prior to joining Tire Review in 2007, the University of Akron graduate served as feature section writer and news reporter for the Medina Gazette and was a reporter for the Barberton Herald, both located in the Akron area.
Published: September 26, 2025
Overlanding, which grew in popularity during the pandemic years when people prioritized outdoor activities, has since shifted. It moved from a niche pursuit to a fast-growing segment of the adventure travel market. In fact, more than 12 million Americans plan to overland in 2025, up from 8 million just a year prior, according to Overland Expo’s 2025 Overland Industry Report. And it’s changing how many consumers view their vehicles and tires for overlanding.
