Chris Peeters, CEO of bpostgroup, announced this morning the new name of the former postal company: bnode, a name that will include three brands with a clear profile.
Bnode refers to both the ‘b’ of Belgium and the English word ‘node’, which refers to the role of ‘node’ or ‘crossroads’ that the company wants to make one of its strengths. Bnode will comprise three trademarks, into which the 31 current brands, which are the result of both organic growth and acquisitions, will be gradually integrated.
The bpost brand will continue to exist as a supplier of postal services in Belgium, including the delivery of parcels. The paxon brand will include all entities specializing in logistics services, including Staci and Active Ants, as well as Radial in the United States. It is active in both Europe and the United States. Finally, landmark global will include all cross-border activities.
The repositioning of the various brands will start in January 2026 for paxon, in the second quarter for landmark global and at the end of the year for bpost.
