BD Media, sister company of BD Logistics, sells the myShopi promotional platform to Retail Media Support (RMS), known for the application and website PromoPromo.be.
myShopi has been an established name in Belgium since 2010. The myShopi.be app and website contain various features that make consumers’ (shopping) lives easier. Not only will they find digital brochures and promotions, but they can also store their loyalty cards and shopping lists in the app. 210,000 Belgian consumers use myShopi every week. The app has already been downloaded 1.8 million times. In 2014, BD Media took over the platform from the founders.
BD Media is now focusing on its other activities: activating consumers via the letterbox. In addition, the BD Group, to which BD Media belongs, is continuously expanding its logistics activities.
